Ameni. I pray that this month has brought you all that you have hoped for and more.
What is a brand?
A brand to us is who you are, what you represent. An idea made manifest via a company or creation. In these days and times, people worry about being seen and getting attention rather than being a brand. In other words, people are not focused on who they are or their foundations, but rather what they can get out of a situation. This is not the way that we should live our lives.
P.O.E is a mentality, a lifestyle. It begs you to question what you are seeing, to be self-referencing. All of our content and products reflect this idea that your perspective is directly affecting your reality, and that in order to change your life, you must change not only what you see, but HOW you see. Any successful company or artist doesn’t just sell you their music or a product, but the IDEA behind the product or person, what they represent. Everyone from Nipsey Hussle to Steve Jobs had an idea, created products behind the idea, and now millions still buy and support their companies.
So as a Creator, or as an entrepreneur, what is your brand? In short, who are you? What do you represent? What ideas are you conveying as you post on social media, as you sell your products, as you talk to people in your environment? Are they a direct indication of who you are? Why or why not?
Meditate on this. Ameni.